How to get better ROI on Facebook and Google Ads?

Targeted Advertisement plays a vital role in the Digital economy! Let’s see how we can get the best ROI for your business by Tweaking few basic elements on your Advertisement Campaign!

Interest Based Targets and Job Roles

Consider that you are trying to sell a Photography Backdrop. The most common mistake that people make in targeting the audience is that they select the “interest” filter as “Photography” in their advertisement campaign.

Google Ads and Facebook Ads ROI

Let’s see who has interest in Photography:

Everybody has shown interest in photography irrespective of wether they at-least have a DSLR Camera. Even School kids show interest in Photography. Business professionals show interest in Photography. In a nutshell, most of the people show interest. Hence, targeting people with the interest in “Photography” and trying to sell a Photography backdrop makes no sense.

Let’s see who are real buyers:

First analyse the product / service. In our case, its a product — “Photography Backdrop”. Let’s analyse who requires a Photography Backdrop.

  1. People Who Has a DSLR (A Much Wider Audience)
  2. People Who Take Professional Photography (Good Choice)
  3. People Who Own a Photography Studio (Laser Targeted)

Hence, the audience can be selected only be targeting the audience in specific.

How to integrate this on Facebook:

In your audience set, make sure you choose the right filters to slice the data and target properly.

How to integrate on Google:

Gain demographic information of audience who engage the most on Facebook and replicate the demographic data on Google AdWords.

Your Campaigns Will Be Rocking!

How to Automate this activity?

You require professional assistance to get this sorted. Get in touch with ClickDo for advanced Google PPC and Facebook Re-Marketing consultancy.

4 Comments

  1. […] Facebook Remarketing we can even target the audience set who have visited our website previously. Google Adwords and Facebook Remarketing are the paid marketing services that business people can avail for to get more […]

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  2. […] Digital Marketing is a strategy by which we can promote our business online in several mediums like Search Engine’s like Google, Yahoo, Bing, etc and also in Social Media’s like Facebook, Instagram, etc. By Promoting the Business Online we can get more conversions to our business. Digital Marketing is the technique by which we can make our business website to reach out to the target audience when they search for something related to our services or product in the Search Engines. […]

    Reply
  3. […] Facebook Remarketing is the strategy by using which the ads can be shown to the audience who have visited our website previously. The user may not interested in our product or service when they visit our website for the first time. So in this case, the audience’s are retargeted in the facebook by showing them ads by using Facebook Remarketing strategy. […]

    Reply
  4. […] earns more through the Google Adwords. But Google has announced that Chrome will block the irrelevant Ads from the month of February. As […]

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