YouTube Advertising is the method through which you can create attractive video ads and gain more brand outreach for your business. Various Ad formats are available on YouTube to create branded Ads for your business. There are several types of YouTube Ads like,
- Display Ads
- Overlay Ads
- Skippable Video Ads
- Non-Skippable Video Ads
- Bumper Ads
- Sponsored Cards
Display Ads are the one which appears to the right of the Video or above the video suggestion list. For the larger video players, this Ad may appear below the Video. This video Ad is supported only on the desktop platforms and not on the mobile devices.
Overlay Ads are the one which appears in the video as overlays. These Ads are the semi-transparent Ads which appear in the lower 20% of the video. This type of Ad is also applicable only in the Desktop versions.
Skippable Video Ads:
This is the video Ad which is inserted before the start of the video. In this Ad, the user will have the option to skip the Ad from watching. The user will have the option to skip the video Ads only after the five seconds from the start of the video. Also, in this, you need not pay for YouTube if your Ads are skipped by the users.
Non-Skippable Video Ads:
These Non-Skippable Video Ads can appear before, during, or after the main video. In this, the users won’t have the option to skip the Ads. This type of non-skippable video Ads is suitable for both the mobile and the desktop devices.
Bumper Ads are also the non-skippable Ads that appear before the start of the video. Bumper Ads are Non-skippable video ads of up to 6 seconds. Bumper Ads are compatible with both the desktop and the mobile devices.
Sponsored cards are the type of Ads which display content that may be relevant to your video, such as products featured in the video. These Ads are displayed to the right of the video. Also, supported in both the mobile and the desktop devices.
As a business people, you can avail the YouTube Marketing Services from ClickDo to get more brand outreach for your business.